Your Website Audit

What's Working Well

• You have a professional website address that customers can find through Google
• Your Google Business Profile is set up with the correct phone number and service area
• The foundation is clean and ready to build on — no messy code or old plugins to work around

What's Holding You Back

Right now, your website isn't doing its job. Here are the specific issues that are costing you customers:

• 1. Your website appears completely blank
  When customers click through from Google, they see a white screen with no business name, no services, no photos, and no contact details. Most people assume the site is broken and go back to Google to find someone else. This is the biggest issue — it's turning away nearly every visitor.
• 2. No visible way to call you
  Even if customers wanted to contact you, there's no phone number visible and no "Get a Quote" button. Local customers looking for roof repairs usually want to call straight away — especially if they've got a leak or storm damage. Without a clear way to reach you, they'll move on to the next business.
• 3. Zero Google reviews
  Roof work is expensive, so customers want proof you're trustworthy before they call. Right now you have no reviews showing. Most people won't take the risk on a business with no track record — they'll choose someone with 20+ reviews instead, even if that business isn't actually better than yours.
• 4. Mobile doesn't work
  About 70% of local searches happen on mobile phones. Your website doesn't load properly on phones, which means you're invisible to most of the people searching for "roof restoration near me" right now. That's a lot of lost calls every week.
• 5. Not showing up properly in local searches
  Your website is missing the technical details Google needs to rank you for local searches like "roofer Indooropilly" or "roof restoration Kenmore". This includes things like proper page titles, local business information, and service descriptions. Competitors who have these basics set up correctly will rank higher than you, even if your work is better.
• 6. No trust signals visible
  Customers want to see your QBCC licence number, insurance details, photos of completed jobs, and service areas before they contact you. None of that is on your site right now. Without these trust markers, people assume you're not established or legitimate.

What This Means for Your Business

Every day, people in Indooropilly and nearby suburbs are searching Google for roof restoration help. Some of those searches are landing on your website. But because your site appears blank and has no way to contact you, nearly all of those potential customers are clicking away within seconds.

You're paying for that traffic (through your time, your Google Business Profile, word of mouth) but you're not converting it into phone calls. That's the core problem.

What Changes When We Fix This

Here's what happens when your website actually works:

• More phone calls from people who are ready to book — because they can see your number and tap to call
• Higher Google rankings for local searches like "roof restoration Indooropilly" and "roof repairs Kenmore"
• Customers can verify you're legitimate before they call — they'll see your licence, insurance, and real project photos
• Mobile visitors get the same professional experience as desktop visitors
• You stop losing customers to competitors just because their website works and yours doesn't

What We'd Change

The fix isn't complicated, but it needs to be done properly:

First priority: Build a working homepage that shows your business name, what you do (roof restoration and repairs), where you work (Indooropilly and Brisbane West), a prominent phone number that's clickable on mobile, and a "Get a Free Quote" button. Add real photos of completed roofing jobs.

Second priority: Add trust proof — your QBCC licence number, insurance details, how long you've been in business, and a section showing the suburbs you cover. This stops customers second-guessing whether you're legitimate.

Third priority: Set up the technical foundations Google needs — proper page titles, local business markup, mobile-friendly design, and fast loading. This is what gets you ranking for local searches.

Fourth priority: Create a system to collect Google reviews from happy customers. Even five reviews will put you ahead of where you are now.

Next Step